Our approach to brand identity design places people at the heart of all we do. We combine strategy, that defines your business, with psychology and neuroscience to drive our creative process.

Our proven work minimises risk from projects and connects your brand with people at a deeper, humanistic level to effectively deliver on business objectives and support the growth of your business.

Brand strategy creates your unique brand DNA which provides a purposeful framework for the visual identity and all other types of branded communications.

In our process, we collaborate with you to understand the context of your business before clearly defining it. Together we discover who you are, what you do, how you do it, and why people should care.

To bring strategy to life through visual design, we focus on how people interpret the world through the senses and how the brain processes this information using psychology and pioneering research in neuroscience.

Here we look at how mental concepts are created and ways we can shape them using design, so they align with strategic objectives to deliver the most effective type of branding.